CAROOTS
CREATIVE FIELD: Visual Identity, Packaging and Advertising
SUMMARY: Caroots is a Portuguese food delivery company that wanted to create an unique visual identity system that could express the Palaeolithic diet throughout all it's product's. The project consisted of creating: naming, primary brand logotype, secondary brand mark, tagging, mini brand manual, color palette, typography, visual brand pattern, visual identity rules, brand tone, such as, the visual image as well as the tone of voice in all messaging and communications, which are all eye-catching and matches the brand's personality.
SUMMARY: Caroots is a Portuguese food delivery company that wanted to create an unique visual identity system that could express the Palaeolithic diet throughout all it's product's. The project consisted of creating: naming, primary brand logotype, secondary brand mark, tagging, mini brand manual, color palette, typography, visual brand pattern, visual identity rules, brand tone, such as, the visual image as well as the tone of voice in all messaging and communications, which are all eye-catching and matches the brand's personality.